Lydia Shemurah's profile

Cognitive Dissonance Explainer Video

Research surrounded this project. I started by giving hierarchy to the information, approaching as if I was creating an outline for a paper. Then I began giving the outline form through storyboarding and image making. I knew I wanted it to be bold. I was inspired by the Leon Festingers experiments in the 1950s. This informed the monospace font and bold, geometric shapes. The content was flexible and it was important for this to remain elegant and structured so that the information was clear. 
Research maps proved helpful in initially organizing information.  This information informed the visual content of the video.
Cognitive Dissonance Explainer Video
Published:

Cognitive Dissonance Explainer Video

Published: